The Summer Olympics are in full swing! The games began on July 27, just 3 days ago. In keeping with the advances in technology, there will be things happening this time that have never taken place before. For example – for the first time ever, every single event and sport will be broadcast live (streamed) over the internet.
Check out these facts from NBC:
What is new and different about NBC’s coverage of the 2012 Olympic Summer Games in London?
NBCUniversal will provide 5,535 hours of coverage for the 2012 London Olympics across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, an unprecedented level that surpasses the coverage of the 2008 Beijing Olympics by nearly 2,000 hours. NBC will broadcast 272.5 hours of coverage, the most ever for an Olympic broadcast network, largely attributable to an increase in daytime coverage, and NBC Sports Network will serve as home to U.S. team sports with 292.5 hours of total coverage including 257.7 hours of original programming – the most-ever for an Olympic cable network.
NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals.
How much of the coverage will be live?
NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. By comparison, NBCOlympics.com live streamed 25 sports and 2,200 hours for the 2008 Beijing Olympics.
Why are the Olympics so important to NBC?
The “Olympic Halo Effect” bolsters the entire NBCUniversal television group, including news, entertainment and late night. To deliver the same number of gross household impressions NBC delivered during the 17 days of its primetime Beijing Olympics coverage, one network would have to own the rights and broadcast the Super Bowl, the Academy Awards, the Grammy Awards, the Golden Globes, the AFC Division playoffs, the NFC Championship Game and six games of the World Series all within a 17-day span.
What was the fee paid by NBC to have the rights to broadcast the Olympics this year?
The rights fee for London was $1.181 billion.
Will the Olympics be broadcast in HD?
All Olympic venues will broadcast in high definition. High definition coverage will be available on NBC‘s HD affiliates.
